Imagine turning the dream of owning a home into a reality with designs that are both beautiful and affordable—this is exactly what Brandon Clokey, a celebrated building designer from Campbell, Ohio, achieves every day. But here’s where it gets controversial: Clokey challenges the conventional ideas of what makes housing truly affordable, sparking a much-needed conversation in the industry.
Brandon Clokey has dedicated over 35 years to perfecting residential design, helping countless people create home plans that fit their lives, budgets, and dreams. For him, the magic happens before a single nail is hammered—he loves showing clients detailed plans long before construction begins, allowing them to visualize their future home. "Seeing the joy and excitement during this process is what truly fuels my passion," Clokey shares.
His approach to design is straightforward yet thoughtful. Every client comes with three lists: needs, wants, and dreams. Clokey's method focuses first on securing the essential needs, then balancing the wants, and whenever possible, incorporating elements from the wish list. This balanced strategy ensures that homes are tailored to practical living while still feeling personal and special.
Proudly displayed in his own Campbell home is the prestigious Designer of the Year award, conferred by the American Institute of Building Design (AIBD). Clokey’s reaction to this honor was profound: "I was speechless, especially knowing I am the first African American to win this award in the AIBD’s 75-year history." This milestone not only celebrates his excellence but also highlights the ongoing challenges of diversity and representation in architecture and design.
His award reflects significant contributions to residential design and leadership in the field. Clokey emphasizes that design is more than aesthetics—it’s about creating safe, functional, and affordable homes. One concept he frequently promotes is the “open concept” floor plan, which has been popular for years. He explains, "Though it’s not perfect for everyone, open layouts reduce the need for extra walls, doors, and windows, which in turn lowers material costs and makes homes more affordable overall."
But here’s the part most people miss: Clokey believes the definition of "affordable housing" should not be dictated by those who profit from real estate sales or construction. Instead, designers carry a responsibility to avoid over-designing homes to levels that push them beyond the financial reach of many families. His philosophy challenges the industry to rethink how homes are designed in order to truly meet the needs of everyday people.
Beyond his design work, Clokey has made a significant impact by revitalizing the American Residential Design Awards program, boosting participation by 60% within just three years. He has also championed professional growth by fostering mentorship, education, and networking opportunities for designers nationwide, helping raise the standards and diversity in the profession.
So, what do you think? Should designers like Brandon Clokey have more influence in defining affordable housing? Or is profit inevitably tied to these designs? Join the conversation and share your thoughts—after all, the future of housing affects us all.
